| Naming rights and wrongs
WHAT'S in a name? Having the wrong one for your business can leave customers confused or uninterested and can ultimately spell death for a company. BRIDGETTE Engeler-Newbury is the sort of person you want to avoid in a game of scrabble.She is a self-confessed word nerd, fluent in Latin, ancient Greek and Esperanto, and a scholar of linguistics and Shakespeare. In fact, such is her love affair with letters that she created a business to fit perfectly around her passion. Now the Melbourne-based consultant, and a burgeoning number of brand name experts, are in hot demand around Australia, as business owners begin to understand the benefits a great name can bring. Ms Engeler-Newbury believes some of the best ideas, concepts and models for business are being crushed under the heavy weight of a bad brand name.
Best Microsites and Landing Pages of 2008 to Be Named by Web Marketing Association
The Best Microsites and landing pages in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org before the deadline of January 31, 2008. Simsbury, CT (PRWEB) November 26, 2007 -- The Web Marketing Association judges will select the best online newsletters of 2008 in 86 industries as part of their sixth annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org before the deadline of January 31, 2008. "Micro sites and landing pages are a critical marketing tool for any company trying to effectively advertise on the Internet," said William Rice, president of the Web Marketing Association.
Small Business Loans OK'd for Farmers
The U.S. Small Business Administration said Friday that federal disaster loans will be made available to some farmers in four northern Indiana counties whose crops were damaged by a series of cold snaps last spring. Farmers in Elkhart, LaPorte, St. Joseph and Steuben counties can apply for the low-interest loans if they sustained losses from several frosts and freezes that occurred between April 4 and June 13, the SBA said in a news release. The counties are adjacent to counties in Michigan where spring frosts and freezes devastated young buds on grape vines, said Frank Skaggs, director of the SBA Field Operations Center East. "These counties are eligible because they are contiguous to one or more primary counties in the State of Michigan. The Small Business Administration recognizes that disasters do not usually stop at the county or state lines," Skaggs said in the release.
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